The Line: Parody Campaign Calls Out Poverty In New Mexico (Web Extra)

January 14, 2016 – We learned about the New Mexico Truth campaign as the Line panelists sat down to tape our weekly discussion of events and issues in the news for this week’s show.

The New Mexico Truth campaign uses an aesthetic strikingly similar to the New Mexico True marketing campaign, which is a widely recognized promotion campaign from the New Mexico tourism department, to draw attention to our state’s high rates of childhood poverty.

NM Truth 1 NM Truth 2

The Santa Fe New Mexican published a reaction from the tourism department in its reporting on the campaign:

“We’re disappointed that anyone would attempt to smear something that is doing so much good for the people of New Mexico. We question the character of an organization that takes aim at a campaign that has proven itself by generating more money and creating more jobs in the state. If the goal is to do more for our children, this is the complete opposite approach they should be taking. We’d get much farther, and do much more for New Mexico, working together. Let’s grow up and leave shameless political attacks behind.”

The New Mexico Political Report featured reactions from other nonprofit leaders in their coverage today.

This week’s Line opinion panelists shared their reactions with host Gene Grant:


Tom Garrity, Garrity Group PR
Rob Nikolewski, Independent Journalist
Laura Sanchez-Rivét, attorney at Cuddy & McCarthy, LLP
Harry Van Buren, professor at the UNM Anderson School of Management

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