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New Mexico True Campaign Refresh

A shallow body of water ends at a rocky, sandy area complimented with green bushes.

April 23, 2021 – The New Mexico True tourism campaign, rolled out during the administration of Susana Martinez, is getting revamped under Gov. Lujan Grisham. The goal is to modernize the logo and tell some new stories, but the first ad – released to the press on social media – stumbled. Critics said it sent…

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