{"id":19807,"date":"2021-04-23T11:15:24","date_gmt":"2021-04-23T18:15:24","guid":{"rendered":"https:\/\/www.newmexicopbs.org\/productions\/newmexicoinfocus\/?p=19807"},"modified":"2021-04-23T11:59:41","modified_gmt":"2021-04-23T18:59:41","slug":"new-mexico-true-campaign-refresh","status":"publish","type":"post","link":"https:\/\/www.newmexicopbs.org\/productions\/newmexicoinfocus\/new-mexico-true-campaign-refresh\/","title":{"rendered":"New Mexico True Campaign Refresh"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"New Mexico True Campaign Refresh | The Line\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/DZrhQSVfytI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<p><strong>April 23, 2021 \u2013<\/strong> The New Mexico True tourism campaign, rolled out during the administration of Susana Martinez, is getting revamped under Gov. Lujan Grisham. The goal is to modernize the logo and tell some new stories, but the first ad \u2013 released to the press on social media \u2013 stumbled. Critics said it sent a message that romanticized colonialism. The Line opinion panelists weigh in on the brand\u2019s refresh and give their take on how to return tourists to New Mexico as the pandemic wanes.&nbsp;<\/p>\n\n\n\n<p><strong>Host:<\/strong>&nbsp;<br>Gene Grant&nbsp;<\/p>\n\n\n\n<p><strong>The Line Opinion Panel:<\/strong>&nbsp;<br>Merritt Allen, Vox Optima public relations &nbsp;<br>Serge Martinez, UNM Law professor &nbsp;<br>H. Diane Snyder, former state senator<\/p>\n\n\n\n<p><strong>For More Information:<\/strong>&nbsp;<br><a href=\"https:\/\/www.bizjournals.com\/albuquerque\/news\/2021\/04\/16\/new-mexico-true-gets-fresh-updated-look.html\" target=\"_blank\" rel=\"noreferrer noopener\">New Mexico Tourism Department Launches Brand Refresh as Industry Prepares for Revival<\/a> <em>\u2013 Albuquerque Business First<\/em>&nbsp;<br><a href=\"https:\/\/www.sfreporter.com\/news\/2021\/04\/16\/new-mexico-true-campaign-refresh-draws-ire\/\" target=\"_blank\" rel=\"noreferrer noopener\">New Mexico True Campaign Refresh Draws Ire<\/a> <em>\u2013 Santa Fe Reporter<\/em>&nbsp;<br><a href=\"https:\/\/www.krqe.com\/news\/business\/new-mexico-tourism-department-unveils-brand-refresh\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cNew Mexico True\u201d Campaign Refresh Hopes to Reignite Tourism<\/a> <em>\u2013 <\/em>KRQE&nbsp;<br><a href=\"https:\/\/apnews.com\/article\/public-health-health-coronavirus-pandemic-albuquerque-new-mexico-7f48d9b25de4b3b81dce087a582a3a2c\" target=\"_blank\" rel=\"noreferrer noopener\">New Mexico Freshens Up \u2018True\u2019 Campaign to Reignite Tourism<\/a> <em>\u2013 <\/em>Associated Press&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>April 23, 2021 \u2013 The New Mexico True tourism campaign, rolled out during the administration of Susana Martinez, is getting revamped under Gov. Lujan Grisham. The goal is to modernize the logo and tell some new stories, but the first ad \u2013 released to the press on social media \u2013 stumbled. Critics said it sent&hellip;<\/p>\n","protected":false},"author":14,"featured_media":19808,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[529],"tags":[6168,1391,7247,3807,7252,7248,7250,7251,7249,7254,7253],"class_list":["post-19807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-line","tag-colonialism","tag-colonization","tag-department-of-tourism","tag-new-mexico-true","tag-new-mexico-true-refresh","tag-nm-true","tag-nm-true-refresh","tag-opening-new-mexico","tag-post-pandemic-tourism","tag-tourism-brand","tag-tourism-campaign"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Mexico True Campaign Refresh - New Mexico In Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newmexicopbs.org\/productions\/newmexicoinfocus\/new-mexico-true-campaign-refresh\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Mexico True Campaign Refresh - New Mexico In Focus\" \/>\n<meta property=\"og:description\" content=\"April 23, 2021 \u2013 The New Mexico True tourism campaign, rolled out during the administration of Susana Martinez, is getting revamped under Gov. 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