Franz Joachim Named General Manager/CEO of New Mexico PBS, KNME-TV

Albuquerque, NM — Franz Joachim has been named General Manager and CEO of New Mexico PBS, KNME-TV, Channel 5.1 (Albuquerque / Santa Fe). He will assume his new position beginning July 1, 2013. Joachim and Karen Mann, Director of Finance, have been acting as Interim Co-General Managers for the past 6 months. Previously, Joachim was the Director of Content for New Mexico PBS.


“I am very excited about this new opportunity to serve New Mexico and our viewers, continuing the high standards that have been set by New Mexico PBS/ KNME-TV over the past 55 years of service,” said Joachim. “This position would not have been offered to me had the hard work and dedication of the staff of New Mexico PBS not continued over the past 6 months while I’ve been the Interim Co-General Manager along with Karen Mann. The communities of northern and central New Mexico deserve the very best that public broadcasting has to offer, and I look forward to continuing that tradition and to further the mission of education, entertainment and inspiration that are central to the services offered by New Mexico PBS’ four channels, online, and across multiple platforms.”

Franz Joachim has worked in television production for 35 years, as a photographer, editor, director and manager in a variety of production environments, including Industrial, News, Studio and Long Form Documentary production, beginning when he was in High School in Tucson, Arizona.

Joachim graduated from the University of Arizona with a Bachelor of Science in Radio Television, with a minor in Electrical Engineering and Mathematics, while working for KUAT-TV (PBS), first on their student production crew, and then as Studio Supervisor.

As Production Manager for KNME-TV since 1999, he supervised an extensive build-out of automated on-air operations and developed the digital file based production workflow for KNME production. In addition, Franz has worked with the Sony Corporation and Avid Technology Incorporated to develop new work flows for file-based digital production and has participated in a number of panels at PBS and News Industry conventions explaining the workflow.

Franz was designated the National Association of Broadcasters’ (NAB) DTV spokesman and traveled the region, giving talks on the transition to digital television, showing people how to hook up converter boxes, and explaining the vagaries of the DTV transition.

In 2010, Franz was promoted to Director of Content for KNME/KNMD, overseeing the scheduling, production, promotion and distribution of content on-air and on-line.

Along with his wife Lorna and his son Gabriel, Franz spends much of his free time renovating an old adobe home near the banks of the Rio Grande. He is also a certified Scuba diver, shooting video for documentaries from the Sea of Cortez to the Turks and Caicos and Virgin Islands.

New Mexico PBS is co-licensed to the University of New Mexico (UNM) and Albuquerque Public Schools (APS).

Carolyn Gonzales, UNM
(505) 277-5920
Evy Todd, New Mexico PBS/KNME-TV
(505) 277-1218

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