New Mexico PBS | Raising Readers
Raising Readers Research Studies


Education Development center, Inc. and SrI International. (2009) Summative evaluation of the ready to learn Initiative. download
The study found that preschoolers from low-income communities who participated in the PBS KIDS Raising Readers media-rich curriculum outscored their peers who did not participate in the curriculum on all tested measures of early literacy, such as naming letters and knowing their sounds. Furthermore, children who started out with the lowest literacy skills gained the most, learning an average of 7.5 more letters than children in the comparison group.


Linebarger, Deborah L., Deborah K. Wainwright and Katie McMenamin. (2008) Summative evaluation of Super Why!. Annenberg School for Communication at the University of Pennsylvania. download
A study by the Annenberg School for Communication at the University of Pennsylvania found that viewing SUPER WHY! helps children acquire early literacy abilities that lead to reading success. Children who watched SUPER WHY! scored 46% higher on standardized tests than those who did not watch the show — indicating that the children learned from the show and were able to transfer and apply that knowledge.


Chiong, Cynthia and Carly Shuler. (2010) Learning: is there an app for that? Joan Ganz Cooney Center. download
In the advent of the rise of smart phones and the launch of the iPad, PBS KIDS Raising Readers developed three innovative apps: the MARTHA SPEAKS Dog Party iPhone app, which focuses on vocabulary, and the SUPER WHY! iPhone and iPad apps, which cover alphabet skills, rhyming, spelling, comprehension and vocabulary. These new digital resources are not only fun, but are also effective learning tools. A 2010 Joan Ganz Cooney Center study found that children made significant learning increases in the areas of rhyming, vocabulary and visual vocabulary after just two weeks of playing these educational apps. The MARTHA SPEAKS Dog Party app improved vocabulary as much as 31% in children ages 3 to 7.


Wilder, Alice and Beth Phillips. (2008) Summer reading camp study. download
SUPER WHY! Reading Camps invite 4- to 6-year-old children to transform into Super Readers and practice key literacy skills. Camp activities reinforce knowledge through repetition and multiple modes of learning — art, music, movement, dance and games — and feature the engaging characters from the series. This multimedia approach has proven success. A study by the Florida Center for Reading Research at Florida State University found that camp attendees who took pre- and post-tests to assess learning gains showed improvement at the 95% significance level in their literacy skills1. Based on the success of the camps, a SUPER WHY! Learning Adventures Toolkit DVD to extend the camp resources for use by preschool and formal daycare teachers is now in distribution.