In this :30 promotional spot produced by New Mexico PBS for MissionGraduateNM.org, NM Senator Martin Heinrich discusses the importance of keeping kids in school.
In this :30 promotional spot produced by New Mexico PBS for MissionGraduateNM.org, Albuquerque Mayor Richard Berry discusses the importance of keeping kids in school.
Every Day Matters.
This campaign, which includes :30 spots in both English and Spanish targeting elementary, middle school and high school students and their parents, was designed to emphasize that every day something positive happens in school. They were produced in cooperation with the United Way of Central New Mexico and Mission Graduate.
The elementary school spots were filmed at Ann Parish Elementary School in Los Lunas.
The middle school spots were filmed at Eagle Ranch Middle School and Rio Rancho Middle School in Rio Rancho.
The high school spots were filmed at Bernalillo High School.
Thanks to all these school for understanding the importance of the campaign and generously allowing us to film these spots with real NM students and parents.
New Mexico PBS was proud to partner with The United Way, Mission Graduate and Albuquerque’s Blackout Theatre to conceptualize and produce these 6 spots, reinforcing the Every Day Matters tagline. The idea was to illustrate what can go wrong in life and in school when someone doesn’t show up.